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Lazy Guide to WordPress SEO
Many people snort over SEO. They think it’s a cheap gimmick. Well, more power to you if you feel that way, but good luck with helping people find your blog out of the millions that exist. If people can’t track you down, after all, how will you increase your readership?
Love it or hate it, search-engine optimization is something you need. It doesn’t have to be a long, ongoing keyword-research chore, though.
If you’re someone who doesn’t want to work hard on SEO but recognizes its importance to help people locate your blog, here are some lazy-ass solutions that you can apply. It’s the best of both worlds.
The All-in-One SEO Pack
The All-in-One SEO Pack plugin lets you input settings that help your blog work harder for better search-engine results. Configure once, then forget about it all and let the plugin do its job.
The All-in-One SEO pack lets you generate automatic meta tags, optimize titles for better results, and nix the common duplicate content penalty that damages rankings. Highly customizable, this plugin handles most of your SEO needs in one fell swoop.
Looking Good with SEO Friendly Images
Many bloggers neglect to optimize photos for better image search results. No, people aren’t looking for your content, but a relevant picture you have posted could bring them over – and they may want to stay.
The SEO Friendly Images plugin allows you to optimize image titles and alt tags automatically. You don’t have to do a thing.
Heading Off Traffic at the Pass
Search-engine crawlers pay more attention to headers, the text you indicate is important stuff. Headers say, “Pay attention to me,” and crawlers do. Why not take advantage of that potential?
Your page title, categories, post titles, keywords, sub-headers and more could use some love. Don’t just use bold and italics to make important words stand out; use the header 1 or header 2 code instead. Assign some weight and show crawlers what to look at first.
Oh, by the way – headers also have levels of importance. An H1 header screams louder than an H2 or an H3 header. H6? Forget it.
Better SEO Titles for Better Traffic
A great plugin to help you optimize titles and tags even further is the SEO Title Tag plugin. It lets you customize a whole bunch of tags for better search-engine visibility.
Alright, it’s true. With this plugin, you’ll have to sit down for a few hours to do a little keyword research and customize the settings. The good news is that you’ll only have to do this once. Then you can walk away knowing your work here is done.
Comments Kill Your Content
The more comments you have, the healthier your site appears. The healthier your site appears, the more commentators will comment. The more comments they leave, the less keyword density you have for your search-engine optimized post – and the less search engines notice your post, the less traffic you receive.
In short, it ain’t easy being big.
If you have a great article, some flagship content or a keyword post that you want to use to attract SEO traffic, publish it as a page or shut off the comments for that post.
Still want comments? Write a blog post that discusses your content or announces it to the crowd. Link to the page where readers can find your locked-down content, and give them a place to comment where they can’t dilute your SEO.
A Fast, Clean SEO Machine
Speed is of the essence. That goes double with search-engine crawlers. They have a lot of work to do in a day. Why not make it easier for crawlers to get into your site, scan it and give your blog the stamp of approval?
Clean up your blog. Cut down the loading time. Sweep the dust away, reduce the clutter and get an edge.
Don’t know how to clean up code and fix broken plugins? Hire a coder to perform the housekeeping – it’s well worth the expense.
Want to know how dirty your coding might be? Check the errors of broken code using a site validator. This tool gives a good indication of whether your blog needs a good spring cleaning.
Want more great tips on rocking your SEO the fast, easy, lazy way? You’ll find them here at WordPress SEO: The Definitive Guide to High Rankings for Your Blog.
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